Personalised Pens to suit your Business

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Personalised pens are becoming an increasingly popular tool by which to increase brand recognition and customer retention without breaking the budget. As such, demand for personalised pens increasingly, and manufacturers are developing more and more alternative styles, providing you with substantial choice to find the personalised pens that best matches your specific marketing campaign .

Eco Personalised Pens

As pressure increases on companies to reflect environmentally-friendly business practices, purchasing is one area you can do this – for example, you can purchase recycled pens produced only from recycled material, recyclable pens made from recyclable materials, and biodegradable pens and pens made from sustainable materials. For example, so-called personalised eco pens are made from recycled paper, and many ranges of recyclable pens are made from ABS plastic, that used to made CD cases, mobile phones, etc. “Vegetal Pens” are made from corn-starch, or vegetable oil, that is reprocessed into a solid, plastic-like material suitable for printing logos onto pens.

Cheap Stick Pens

The bread and butter of personalised pens are your stick pens, biros and ball pens like the Firenze and Flamenco branded pens. These are most well suited to conferences, tradeshows, exhibitions and other large corporate events where promotional pens are a dime a dozen and you’re giving out as many pens as possible. In contrast, when sending out direct mail sent to existing customers, while you may not wish to splash out on more expensive executive pens, you may wish to show you value their custom by choosing a product in between.

Engraved Pens and Corporate Pens

More expensive are corporate pens, which might be reserved for highly valued customers and/or employees. For example, a Parker Vector Rollerball Pen, or a number of other Parker or Windsor models. Metal Pens, as opposed to plastic, often feature a more attractive design, and tend to be engraved instead of printed with your personalised design. Executive gifts are often presented as boxed pens, typical for rosewood pens.

More Controversial Pens

Some personalised pen distributors have attemted to design novel pens that are more likely to seize your attention, such as glow-in-the-dark pens, flashing lights, multi-coloured nibs, lasers pointers, logo projection, etc. Pens such as these are likely to be more effective for a short-term campaign, exploiting the novelty factor that will shortly thereafter wear thin, become annoying and be thrown away. As such, you lose the longer term brand recognition benefits to be had from less controversial options.

Personalised Pencils

Of course, it might be that a pencil is more appropriate for your campaigns needs. There are a number of styles of pencil for you to choose between, for example natural wood pencils, pencils with or without erasers, triangular shaped pencils, push-nib pencils, and many more.

By selecting the most appropriate personalised pen for your promotional needs will ensure you make the most of your marketing campaign.

Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.

- David Tinney

Entry Filed under: General