Creating Brand Awareness with Personalised Pens

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Pens are of course quite a useful tool, and as such, businesses can afford and indeed will benefit from comprehensively distributing personalised pens extensively across all target markets.

Giving personalised pens to your employees

The employees of your business provide the first route for personalised pen marketing. Give each a pot full of pens for their desk so their always to hand. This way, they’ll be sure to always have a pen ready during client meetings, either in your office or theirs.

If you encourage it, you can imagine your employees then taking home pens to their kids at the beginning of term – they’re going to have to buy pens anyway, so might as well support the company and save a few pounds! In a few cases, schoolchildren will actually be the company’s primary audience, and so through personalised pens you’ve found an exceptional way to reach your target market. Although in a few cases schoolchildren may in fact be your target market, for most businesses they’re not. However, as soon as your pens are in the school environment, they will quickly be swapped around and find their way into new bags. Again, as a result of their utility, these personalised pens will, far from being trashed, instead end up on the desks of parents who might just become customers.

If you’re concerned about the environmental impact of all these pens, the alternative eco pens are just one of the less damaging products available.

Personalised Pens for Existing Customers

Everybody knows that repeat custom is the holy grail of business – it’s much easier and cost-effective to sell to someone who’s purchased from you before compared to customers who’ve not. Distributing your personalised pens to your existing customers will boost your average customer lifetime value.

Personalised pens can be distributed to existing customers during face-to-face meetings, promotional events, and when sending marketing material through the post. They can also be given as standalone gifts if you choose the right pen product such as a parker or rosewood model.

Personalised Pens for future Customers

Of course we also wish to target new customers with our personalised pens.

Traditional forums in which to distribute your branded pens include exhibitions, tradeshows, conferences, seminars, press releases, , and many other situations. For example, why not attend a New Business Exhibition to target the start-up market. You could also research a range of conferences in different target markets and tailor your conference pens to the specific market.

The point is to get your pens into the marketplace, because due to their utility, once out of your hands they will naturally disseminate and become widely distributed, circulating around and between groups of people. Having your logo printed on the pen, this boosts your brand recognition, and studies have shown conclusively that a recognised brand, even the simple recognition facilitated by using a personalised pen, will be chosen over a brand that is less well recognised.

Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.

- David Ross

Entry Filed under: General